Dev Sherlock is the Senior Music Programmer for SXSW. As part of his role, he is responsible for the artists and showcase presenters from Wales and the UK, as well as Ireland, Australia and New Zealand. Recognized as the world’s premier music showcasing event, SXSW brings together the global music community, alongside the film and tech industries, for a week of networking and live showcases in Austin, Texas, featuring more than 1,000 artists from 60+ countries. Dev’s background also includes music journalism, film supervision, radio and broadcasting.