
Ísleifur has been promoting shows in Iceland for over 25 years, dedicating his entire adult life to the live events industry. As the founder of Sena Live, Iceland’s leading live event company, he has transformed the country’s concert scene, bringing world-class acts like the Eagles, Justin Timberlake, Justin Bieber, and Ed Sheeran to Icelandic audiences.
Sena Live also owns and operates Iceland Airwaves, a 25-year-old music festival celebrated globally for its innovative programming and influence on the international music scene.