Jeff Powell, Founder
Jeff Powell is the Founder of Big Hug Music Group Sync Agency, with over 25 years of experience across A&R, artist development, and sync. A member of the BPI and MMF, he built his career from DJing and record retail into running an independent label, management roster, and national radio and DSP plugging agency.
Jeff has secured over 80 sync placements including After Life Series 3, Netflix’s Purple Hearts, and multiple global campaigns. His approach is rooted in instinct and taste, guided by a Rick Rubin inspired gut filter.
Big Hug Music Group Sync Agency
Big Hug is a disruptive sync agency focused exclusively on human created music.
We represent self releasing artists, boutique labels, and independent publishers, building a catalogue driven by authenticity rather than data. We ignore streaming numbers, social metrics, and monthly listeners entirely. The only question is whether the music feels true.
Through established UK and US relationships with music supervisors across film, TV, games, and advertising, Big Hug connects under the radar artists with real opportunities.
Our platform is powered by a network of A&R scouts and a rotating panel of respected music supervisor guest Editors and DJs, all focused on one thing: finding exceptional music that cuts through.