• ‘an incredible international showcase’

    CLASH Magazine
  • Jesse Northey (Victory Pool Inc., Canada)

    Jesse Northey is a graduate of the University of Lethbridge (Bachelor of Music -Digital Audio Arts, and spent the first decade of his career living and working in Alberta as an audio engineer, musician, grant writer, and program manager for Alberta Music. From there he moved to Toronto to pursue artist management including working at Six Shooter Records as an artist management associate before starting his own company Victory Pool. Northey has maintained a parallel music career behind the curtains of the music world. His work as an engineer and producer has afforded him plenty of time to hone his studio skills, and his place on the High Priestess Publishing roster as a songwriter.

    In 2020 Jesse established Victory Pool, a record label and management company is helping to shepherd an impressive variety of acts such as MOORNIIVR, The Deep Dark Woods, Ellen Froese Ombiigizi, and more. Jesse is passionate about music industry processes, governance, policy, and creating environments that allow musicians to thrive and focus on their craft. Jesse has attended export missions such as Reeperbahn, Focus Wales, The Great Escape, Americanafest, and SXSW as a delegate and is dedicated to building export opportunities for Canadian artists.