• ‘an incredible international showcase’

    CLASH Magazine
  • Kima Otung (Insidr Music)

    Kima Otung, is the exciting Welsh-Nigerian Pop/R&B artist and co-founder of direct-to-fan subscription platform, Insidr Music. Kima had a breakout year in 2022, highlighted by her showcase at the FIFA World Cup 2022 as a “Best of British” representative for UK music. This propelled her into the global spotlight alongside notable figures like Basement Jaxx.

    In 2023, Kima continued her ascent by headlining Budweiser’s BRIT Awards showcase and performing at BAFTA. Her live sets on prominent platforms like BBC Radio 1 and appearances at venues like the VIP Stage at Wembley Stadium and The Ballroom at The O2 Arena, have fortified her reputation as a captivating live performer.

    Insidr Music is the direct-to-fan subscription platform that pays music artists 4000% more than streaming platforms. As a former corporate lawyer, Kima was shocked when she learnt of the inequity artists experience in the music industry. Her mission with Insidr is to help artists flourish financially in their careers through monetising their unreleased music and exclusive content on the app. The app launched this year to critical acclaim and is home to thousands of artists and their fans.

    Recognised by Google Arts & Culture and TRENCH as a Future Leader in Black British Music and Culture, Kima’s music aims to empower women and girls to be delusional when it comes to their self-belief, a message that has resonated in mainstream media with her tracks from her debut EP, “Note to Self”, featured on ITV’s hit show, Love Island, and shows on MTV, Amazon Prime, BBC, Channel 4 and brands like Budweiser and Zumba. She was recently celebrated by BBC Radio 1Xtra for being a “talented woman doing amazing things in the music industry.”

    Kima produces most of her music and her rising prominence is underscored by accolades such as receiving the PRS Momentum Award and collaborations at Abbey Road Studios with notable figures like Michael Gracey, the director of Hollywood musical “The Greatest Showman” who describes her as “stupidly talented”.

    Kima’s musical journey, which began at the Welsh National Youth Opera at age 14, has matured into a multi-instrumental talent with a sound enriched by classical and gospel influences. Her growing acclaim is mirrored by extensive media coverage in Metro, Google Arts & Culture, Music Week, Wonderland, BBC News, Refinery29, Wales Online and more.

    Her debut album, “The Immigrant Kid”, is set for release this summer.