Recognized as a “Rising Star” by Grenier aux Nouvelles, Lori Ethier is a leader in international music development. After expanding Kartel Musik across Canada, Europe, and Australia, she now serves as Head of International Strategic Alliances for M for Montreal, Canada’s most recognized music conference. She drives global strategy, builds partnerships with export offices, curates international delegates, and leads initiatives fostering cross-border collaborations connecting artists, industry leaders, and new markets worldwide.