Sarah leads on events and partnerships at PPL (the UK’s music licensing company for performers and record labels). Activity includes collaborations up and down the UK as well as further afield, such as at SXSW in Austin (as a partner of the British Music Embassy).
Another aspect of her role is leading on PPL Giving, helping to build a sustainable music industry for future generations, and working with PRS Foundation to provide support for artists at crucial tipping points via the PPL Momentum Fund, International Showcase Fund, and Talent Development Partner network.
Sarah’s 20-year career in music has covered artist management, A&R, graphic design and marketing. Before joining PPL, Sarah spent a decade building artists’ careers as an artist manager at a frontline international management company, developing artists from bedroom demos to radio playlists and stadium tours. Prior to this, Sarah started out as a graphic designer, creating record sleeves at a small NYC design studio.