Joff Cruz started his journey into the music scene as a songwriter and guitarist for an indie band in the mid-2000s. Since then he’s worked numerous jobs throughout the music industry such as curating playlists for Deezer, producing events for Philippine musicians in Singapore, DJ-ing, and organizing concerts for the likes of Grimes, Jose Gonzalez, Explosions in the Sky, and Kings of Convenience. He is currently one of AXEAN Festival’s co-organizers and also organizes his own shows in Manila. In addition, he produces electronic and hip hop music under the moniker Fashion Island and hosts a monthly show on Hanoi Community Radio that features music from East and Southeast Asia and its diaspora.