Olivia Carter is Marketing & Communications Coordinator for Sonic Futures at Generator, supporting the delivery of a major initiative connecting artists, venues and music industry talent across the Tees Valley. Through audience-focused campaigns, content creation and community engagement, she helps tell the story of the region’s music scene and amplify opportunities for emerging talent.
With a background in digital marketing and creative production, Olivia has worked across social media, photography and campaign delivery for a range of cultural and lifestyle brands. She has also collaborated with musicians through content, styling and live event work, giving her a strong understanding of how artists build their presence both on and off stage.
Passionate about the North East and its creative community, she is committed to elevating local voices and helping shape a more visible, connected and sustainable music scene.