Valeria Ramos – Director of Artist Relations and Communication Strategies at MalfiCo / Director and co-founder of MUSICMEX
Valeria Ramos is the Director of Artist Relations and Communication Strategies at MalfiCo, where she has worked for over a decade. She has collaborated with hundreds of artists both local and international, including Carla Morrison, Ozuna, The Marías, Nilüfer Yanya and Gorillaz, as well as major labels, including Virgin and Ninja Tune. She has also led Artist Relations at renowned festivals such as EDC Mexico, Corona Capital Guadalajara, and Tecate EMBLEMA, and has produced Korea Spotlight in all three of its Mexico City editions. She has participated in the planning and logistics of trade missions with over twenty countries, exemplifying her dedication to showcasing diverse talents and promoting cultural exchange. In her role as Artist Relations, Valeria ensures that every client’s needs are met through personalized attention and a detailed PR strategy. She is passionate about music and makes it known through her work.
In 2025, she co-founded MUSICMEX, a new music market in Mexico City designed to connect professionals and artists from the global music industry with the Mexican market, along with Malfi Dorantes and Cynthia Flores. The first edition took place this June, featuring workshops, conferences, private networking spaces, and public showcases. MUSICMEX is now a global event bringing together the most important players in the music industry in the same city, reinforcing Mexico’s position as a key country for its development.