Sarun established ‘Fungjai’ in 2014, a leading Thai music-community startup where he serves as CEO. Fungjai facilitates connections between indie artists and their fans through music streaming services, media channels, and both showcase and commercial festivals. Since 2018, Fungjai, in collaboration with Seen Scene Space and Have You Heard?, have created Maho Rasop, Bangkok’s premier independent international festival (www.mahorasop.com). The festival has hosted renowned headliners such as Interpol, Bombay Bicycle Club, Slowdive, IDLES, The Horrors, The Drums, King Gizzard & the Lizard Wizard, and many others.