James Thornhill is a festival founder, booker,festival booker, artist manager, music marketer, journalist and DJ working out of the Midlands.
In 2025, he launched the electronic and experimental music festival, Psychic Dancehall festival in Derby, UK and books events at various venues across Derby and Nottingham.
He manages the acts Marvin’s Revenge and Bethan Lloyd.
Proxy Music offers mentoring, marketing and management support to artists and labels having worked with Our Silent Canvas, Sharpe festival, Wendy Rae Fowler, Julia-Sophie, Castles in Space, Bearstone festival, Safe Suburban Home, Yarni, Seas of Mirth, Minority Records, Yammerer and others.
As a journalist, he is a regular contributor to Electronic Sound and has bylines in Notion, DrownedinSound, Line of Best Fit, Louder, Under The Radar and GodisinTheTV and had a monthly new music slot on BBC Radio Derby. In 2019, he wrote and edited the 40th Anniversary fanzine for Casio Instruments.
He has delivered workshops on music marketing at Sharpe, Nouvelle Prague, Muna music festivals and Soundczech, and has taken part on panels at various other music industry events.