Jesse Northey is a graduate of the University of Lethbridge (Bachelor of Music -Digital Audio Arts, and spent the first decade of his career living and working in Alberta as an audio engineer, musician, and program manager for Alberta Music. From there he moved to Toronto to pursue artist management and the label business including working at Six Shooter Records as an artist management associate (July Talk/William Prince) before starting his own company.
In 2020 Jesse established Victory Pool record label and management company, which is helping to shepherd an impressive variety of acts such as MOORNIIVR, The Deep Dark Woods, Ellen Froese, Lauren Dillen, Thunder Queens and more. Victory Pool has put out over 30 records to date and is headquartered in Toronto ON, Canada.